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spss-statistics

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Project for customer management in the Marketing Analytics Department of a large retail bank. The aim of this project is to know which marketing activity effectively retains customers. We have information about individual customer profitability (CLV) and a survey was conducted as well. A research model explaining/predicting individual customer p…

  • Updated Jan 29, 2021

To test whether the economic theory for imports, real GDP and relative prices holds in real life scenario, this study analyses the extent of association between the variables through regression analysis. The paper can be used to assess the difference in impact of global events on GDP and import volume.

  • Updated Sep 19, 2024

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