Skip to content
#

cltv

Here are 22 public repositories matching this topic...

Project for customer management in the Marketing Analytics Department of a large retail bank. The aim of this project is to know which marketing activity effectively retains customers. We have information about individual customer profitability (CLV) and a survey was conducted as well. A research model explaining/predicting individual customer p…

  • Updated Jan 29, 2021

This project involves performing customer segmentation and RFM (Recency, Frequency, Monetary) analysis on customer data from a retail company. The primary goal is to categorize customers into segments based on their buying behavior and identify potential target groups for marketing campaigns.

  • Updated Oct 9, 2023
  • Python

Improve this page

Add a description, image, and links to the cltv topic page so that developers can more easily learn about it.

Curate this topic

Add this topic to your repo

To associate your repository with the cltv topic, visit your repo's landing page and select "manage topics."

Learn more