RFM (Recency, Frequency, Monetary) analysis is a proven marketing model for behaviour based customer segmentation. It groups customers based on their transaction history in other terms– how recently (R), how often (F) and how much (M) did they buy.

In this project, a RFM model is implemented to relate to customers in each segment. Assessed the Data Quality, performed EDA using Python .

The idea of this challenge was to cluster customers based on a given dataset to align the marketing efforts. Four customer groups were characterized based on income, buying power, credit score, and other criteria

It is highly related to the Customer Segmentation problem, so with RFM Analysis itself as well

SegmentWise: Unveiling Customer Insights for Exploratory Data Analysis (EDA) and Customer Segmentation

Data Analytics virtual internship programme by KPMG AU on Forage.

Analyzing a dataset containing data on various customers' annual spending amounts of diverse product categories for internal structure. Doing so would equip the distributor with insight into how to best structure their delivery service to meet the needs of each customer.

Customer segmentation using Python and PowerBI

Bank Campaign Optimization: Targeting Term Deposit Customers

Data Analysis on Mall customer segmentation using python. In this project, segmented customers using kmeans algorithm and then built a classification model using various algorithms to predict to whcih cluster does a customer belong to.

The goal of the project is to group consumers into clusters using the elbow approach. The project also includes scatter plots to show the relationships between the variables and dataset's columns.

This repository contains project materials for the Spring 2024 STAT 208 class, specifically for Team 8. All materials are the property of Team 8, University of California, Riverside, A. Gary Anderson School of Management. Thank you for viewing our repository.

Capstone Project for the Data Scientist Nanodegree by Udacity.

This is a project for the course "Machine Learning" - Master's degree in Data Science, University Milano-Bicocca

This repository contains data analytics projects that are important to our day to day Machine learning activities

Analyzing retail sales data to craft targeted marketing, elevate customer experiences, and forecast future sales.

Customer Segmentation Report for Arvato Financial Services. Analyzing demographics data for customers of a mail-order sales company in Germany and identifying most suitable parts of general population whom are most likely to be converted to customers through marketing campaigns.

Data Science - Capstone Project

This project aims to perform customer segmentation on a Mall customer dataset using the K-Means clustering algorithm. The goal of this project is to cluster the customers based on their purchasing behavior and demographic characteristics.

Customer segmentation is a pivotal task for business analytics. Customer segmentation is the process of splitting customers into different groups with similar characteristics for potential business value proposition. Many companies find that segmenting their customers enable them to communicate, engage with their customers more effectively. Futu…