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Customer Segmentation Report for Arvato Financial Services. Analyzing demographics data for customers of a mail-order sales company in Germany and identifying most suitable parts of general population whom are most likely to be converted to customers through marketing campaigns.
The Capstone is a two-staged project. The first is an idea proposal with design and proposed solution. The second part is the implementation.
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Customer Segmentation Report for Arvato Financial Services. Analyzing demographics data for customers of a mail-order sales company in Germany and identifying most suitable parts of general population whom are most likely to be converted to customers through marketing campaigns.