Identify the ideal target market for Online Retail's marketing strategies by customer purchase behavior
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Updated
Nov 3, 2020 - Jupyter Notebook
Identify the ideal target market for Online Retail's marketing strategies by customer purchase behavior
R
This project aims to perform customer segmentation on a Mall customer dataset using the K-Means clustering algorithm. The goal of this project is to cluster the customers based on their purchasing behavior and demographic characteristics.
K-Mean clustering algorithm implementation in C++ with GLFW3 OpenGL
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