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User Segmentation Analysis

Throughout my fellowship, I was required to created a Dashboard containing trends on user segments, and provide marketing strategies to retain and increase user conversion. I first conducted an EDA in Python, joined datasets in Dataiku, conducted data prepping on Excel, and created a Microstrategy Dashboard.

This repository contains:

  • The EDA done in Jupyter Notebooks
  • The Microstrategy Dashboard Views
  • SQL Queries

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