Key Insights:
Peak Sales Hours: The highest quantity of orders occurs between 9 AM and 10 AM, with another mini-peak around 12 PM to 1 PM. Morning coffee breaks and lunchtime are prime times! Top Categories: Coffee dominates the sales at 39%, followed by bakery items at 28%. These two categories are our best-sellers. Order Sizes: Orders are almost evenly split between large, regular, and small sizes. Understanding this helps us tailor our promotions. Store Performance: Hell’s Kitchen slightly outperforms other locations in terms of sales, with Astoria and Lower Manhattan not far behind. Weekday vs. Weekend: Thursday and Friday see the highest order volumes, while weekends show a dip, especially on Sundays.
📈 Strategic Actions:
Enhanced Morning Promotions: Focus marketing efforts and special deals during the peak hours of 9-10 AM and lunchtime to boost sales. Product Variety Expansion: Introduce new coffee and bakery items to attract more customers and cater to their preferences. Tailored Promotions: Design promotions that highlight the popular sizes (large, regular, small) to align with customer buying patterns. Location-Specific Campaigns: Slightly enhance customer experience and targeted marketing at Hell’s Kitchen to leverage its higher sales performance. Weekend Engagement: Create special weekend promotions or events to drive higher footfall and sales on Saturdays and Sundays.
Conclusion:
Optimize Peak Hours: Concentrate marketing efforts during peak times.
Focus on Top Products: Expand and emphasize top-selling categories.
Tailor Promotions: Design promotions based on popular order sizes.
Enhance Customer Experience: Improve service quality, especially at top-performing locations.
Solutions:
Implement Happy Hours: Introduce special deals during peak hours.
Expand Menu Offerings: Regularly update the menu with new items.
Personalized Promotions: Offer personalized promotions using customer data.
Improve Customer Experience: Invest in staff training for better service.
Weekend Specials: Create unique weekend-only items or events.