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M3GHAN / RFM-Analysis

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This notebook focuses on RFM (Recency, Frequency, Monetary) segmentation, a popular method used in customer analysis to group customers based on their purchasing behavior. The key goal of RFM segmentation is to identify different customer segments by analyzing their transaction history and assigning them to categories based on their recency of purc

machine-learning customer-insights data-analysis data-preprocessing customer-behavior customer-segmentation rfm-segmentation equal-width-binning
  • Updated Aug 21, 2024
  • Jupyter Notebook

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