Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
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Updated
Aug 28, 2024 - Python
Bayesian marketing toolbox in PyMC. Media Mix (MMM), customer lifetime value (CLV), buy-till-you-die (BTYD) models and more.
Buy Till You Die and Customer Lifetime Value statistical models in Python.
A python package to train & evaluate Customer Lifetime Value(CLTV) models using Neural Networks & ZILN loss(developed by google)
The purpose of this project is to recommend personalized products for segments by finding product associations.
Trained a Probabilistic Model to forecast the frequency of purchases and how likely a customer is to churn in a given time period using their historical transaction data.
Predicting Customer Lifetime Value
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