Syracuse University, Masters of Applied Data Science - MAR 653 Marketing Analytics
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Updated
Mar 24, 2020 - HTML
Syracuse University, Masters of Applied Data Science - MAR 653 Marketing Analytics
This project aims to conduct a random survey design for collecting responses regarding wine preferences of Italian consumers. Furthermore, it attempts to understand how preference share gets affected as we vary different attributes associated with wine with the use of a research method called Conjoint Analysis..
Fall 2024 section of EMSE 6035: Marketing Analytics for Design Decisions @ GWU
Explore consumer preferences & valuations for TV products with Conjoint & Bootstrapped Willingness-To-Pay analysis. Compare and analyze own design against competition for an edge! Enhance your product strategy!
CX project by analyzing the survey data and driving actionable insights to design the product and recommending further marketing campaign strategies
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