Online Retail Data Set II Customer Segmentation Business Problem
The online company wants to gain more understanding of its customer in other to enhance marketing strategy and better manage customer engagement.
Context
This Online Retail II data set contains all the transactions occurring for a UK-based and registered, non-store online retail between 01/12/2009 and 09/12/2011.The company mainly sells unique all-occasion gift-ware. Many customers of the company are wholesalers.
Content Attribute Information:
InvoiceNo: Invoice number. Nominal. A 6-digit integral number uniquely assigned to each transaction. If this code starts with the letter 'c', it indicates a cancellation.
StockCode: Product (item) code. Nominal. A 5-digit integral number uniquely assigned to each distinct product.
Description: Product (item) name. Nominal.
Quantity: The quantities of each product (item) per transaction. Numeric.
InvoiceDate: Invice date and time. Numeric. The day and time when a transaction was generated.
UnitPrice: Unit price. Numeric. Product price per unit in sterling (£).
CustomerID: Customer number. Nominal. A 5-digit integral number uniquely assigned to each customer.
Country: Country name. Nominal. The name of the country where a customer resides.