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The primary objective of the project is to obtain the effective outreach for Starbucks’ marketing campaigns by determining the offers that should be targeted to different groups of customers based on the transactions and demographics data provided. In order to achieve this, we would perform customer segmentation to segment customers into groups …
shreyanshshivam/Targetted-Marketing-using-Python
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The primary objective of the project is to obtain the effective outreach for Starbucks’ marketing campaigns by determining the offers that should be targeted to different groups of customers based on the transactions and demographics data provided. In order to achieve this, we would perform customer segmentation to segment customers into groups …
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