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MMM Plotting Gallery #820

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wd60622 opened this issue Jul 9, 2024 · 0 comments
Open
13 tasks done

MMM Plotting Gallery #820

wd60622 opened this issue Jul 9, 2024 · 0 comments
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docs Improvements or additions to documentation MMM plots

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@wd60622
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wd60622 commented Jul 9, 2024 •
edited

I think it would be helpful to understand all the plots that exist and when and what someone can learn from each one

Below is a list of the current plots grouped by file and insight they provide. Feel fee to edit and add to the list

MMM Components

The YearlyFourier, AdstockTransformation and SaturationTransformation classes all have sample_curve and plot_curve workflow that can be used to plot the components of the curve.

The curves are not scaled. However, the data is just DataArray so it can be scaled before plotting. The x-axis is always scaled for Media transformations

MMM Methods

base.py

Target

  • plot_prior_predictive
  • plot_posterior_predictive

Residuals

  • plot_errors

Contributions

  • plot_components_contributions
  • plot_grouped_contribution_breakdown_over_time
  • plot_channel_contribution_share_hdi
  • plot_waterfall_components_decomposition

delayed_saturated_mmm.py

Parameter Values

  • plot_channel_parameter
  • plot_channel_contributions_grid

Media Transformations

Adstock

  • plot_new_spend_contributions

Saturation

  • plot_budget_allocation

Combined Media Effect

  • plot_direct_contribution_curves

Business Metrics

  • plot_allocated_contribution_by_channel
@wd60622 wd60622 added docs Improvements or additions to documentation MMM plots labels Jul 9, 2024
@wd60622 wd60622 mentioned this issue Jul 9, 2024
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