C, a company created more than two decades ago, owns several restaurants in Cyprus. These restaurants are grouped into different brands according to the restaurant’s concept, location, and type of cuisine. One of the first brands created by C, specializing in Asian food, mainly Chinese food, is struggling to maintain its profit margin and continuous growth due to increasing competition and customers’ changes in habits. To try to revert this process, C wants to take advantage of its sales data to understand customers’ patterns of consumption and preferences.
- Do a thorough data exploratory analysis to try to find interesting patterns
- Take advantage of data visualization to demonstrate any relevant patterns
- Do a market basket analysis to try to answer the business questions
- Based on the patterns and insights obtained, present recommendations aligned with C’s objectives