How Does a Bike-Share Navigate Speedy Success?
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To note: All analysis and visualization is done using R programming, hence any code block shown is in R
Cyclistic, a Chicago-based bike-sharing company, aims to boost its success by increasing annual memberships. The marketing team, led by Lily Moreno, will analyze historical bike trip data to understand differences between casual riders and annual members. The insights will be used to design a data-driven marketing strategy targeting casual riders for conversion into annual members. This case study follows the data analysis process to develop and present a compelling marketing campaign.
Key Points:
- Cyclistic offers a variety of bikes, catering to a diverse customer base
- The company's pricing plans include single-ride passes, full-day passes, and annual memberships
- Casual riders are those who purchase single-ride or full-day passes, while annual members are those who subscribe to the yearly plan.
- Annual members are more profitable than casual riders
- The marketing analytics team will analyze historical bike trip data to identify trends and customer preferences
- The resulting insights will guide the development of a targeted marketing campaign aimed at converting casual riders into annual members
Bruce Wang: hello@brucewzj.com
LinkedIn: https://www.linkedin.com/in/brucewzj/
Project Link: https://github.com/brucewzj99/data-analytics-casestudy
Distributed under the GNU General Public License v3.0. See LICENSE.txt for more information.