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The aim was to calculate retention index, understood as a engagement (in days) grouped by the type of the ad campaign, as well as to create a simple line plots.

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Customer Retention calculation + plots

The aim was to calculate retention index, understood as a engagement (in days) grouped by the type of the ad campaign, as well as to create a simple line plots.

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The aim was to calculate retention index, understood as a engagement (in days) grouped by the type of the ad campaign, as well as to create a simple line plots.

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