My Tableau Showcase

Please check out my Tableau public profile, and interactive and experience the full the features: https://public.tableau.com/profile/qianyu.career/

Here is some analysising samples to answer the common business questions:

Customer Behavior & Site Traffic Analyzing Samples

• Customer Purchase Behavior - Time (DIY Clock)
• Web Traffic Referrer Dimension - Page Paths
• Web Traffic Overview - Animations Over Time

Variety industries Analyzing Samples (Data from Makeover Monday community)

• The rise of soccer
• Animal-Free Products Consumption

Customer Purchase Behavior - Time (DIY Clock)

Which time period customers are most likely to make transactions?

The top 4 answers are 9PM, 10PM, 11PM and 0AM, which has around 200 transactions of each hour; new and returning customers acted with no significant different

We may suggest the best time for effective email campaigns or posts is right before 9PM

Where did the new customers or returning customers act differently?

After compare the two patterns, the transactions of returning customers has more uniform distribution in amount; while the transactions of new customers tend to barely make large amount transaction

It could be due to two main reasons: weather the new customers 'trust' our website and service; weather there is lack of marketing and exposuring for expensive single transactions

Self-service Dashboard for exploring more insights:

Customer Purchase Behavior - Time (DIY Clock)

Web Traffic Referrer Dimension - Page Paths

What is the Email Referrer Contribute?