Facebook ad campaign analysis

Author: Hang Vo Thuy Nguyen

⚠️ Problem Statement

Analyzing ad campaigns on Facebook for an event called Superhero U and identifying at least one campaign to recommend discontinuing in order to cut costs.

📈 Analysis Process

1. Import datasets
2. Data wrangling
3. Exploratory data analysis
4. Data visualization
5. Recommendation

🎨 Find the interactive dashboard here: Facebook Ad Campaign Insights Analysis Dashboard