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readme.txt
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=== Google for WooCommerce ===
Contributors: automattic, google, woocommerce
Tags: woocommerce, google, product feed, ads, listings
Requires at least: 5.9
Tested up to: 6.6
Requires PHP: 7.4
Requires PHP Architecture: 64 Bits
Stable tag: 2.8.2
License: GPLv3
License URI: https://www.gnu.org/licenses/gpl-3.0.html
Native integration with Google that allows merchants to easily display their products across Google’s network.
== Description ==
Google for WooCommerce makes it simple to showcase your products to shoppers across Google. Whether you’re brand new to digital advertising or a marketing expert, you can expand your reach and grow your business, for free and with ads.
Sync your store with Google to list products for free, run paid ads, and track performance straight from your store dashboard.
With Google for WooCommerce:
- **Connect your store seamlessly** with Google Merchant Center.
- **Reach online shoppers** with free listings.
- **Boost store traffic and sales** with Performance Max Campaigns.
= Connect your store seamlessly =
Integrate with Google Merchant Center to upload relevant store and product data to Google. Your products will sync automatically to make the information available for free listings, Google Ads, and other Google services.
Create a new Merchant Center account or link an existing one to connect your store and list products across Google for free and with ads.
= Reach online shoppers with free listings =
Showcase eligible products to shoppers looking for what you offer and drive traffic to your store with Google’s free listings on the Shopping tab.
Your products can also appear on Google Search, Google Images, and Gmail if you’re selling in the United States.
*Learn more about supported countries for Google free listings [here](https://support.google.com/merchants/answer/10033607?hl=en).*
= Boost store traffic and sales with Google Ads =
Grow your business with Performance Max campaigns. Create an ad campaign to promote your products across Google Search, Shopping, YouTube, Gmail, and the Display Network.
Connect your Google Ads account, choose a budget, and launch your campaign straight from your WooCommerce dashboard. You can also review campaign analytics and access automated reports to easily see how your ads are performing.
*Learn more about supported countries and currencies for Performance Max campaigns [here](https://support.google.com/merchants/answer/160637#countrytable).*
= Get $500 in Google Ads credit when you spend your first $500! =
Create a new Google Ads account through Google for WooCommerce and a promotional code will be automatically applied to your account. You’ll have 60 days to spend $500 to qualify for the $500 ads credit. See full terms and conditions [here](https://www.google.com/ads/coupons/terms/).
== Installation ==
= Minimum Requirements =
* WordPress 5.9 or greater
* WooCommerce 6.9 or greater
* PHP version 7.4 or greater
* PHP Architecture 64 bits
* MySQL version 5.6 or greater
Visit the [WooCommerce server requirements documentation](https://woocommerce.com/document/server-requirements/) for a detailed list of server requirements.
= Automatic installation =
Automatic installation is the easiest option as WordPress handles the file transfers itself and you don’t need to leave your web browser. To do an automatic install of this plugin, log in to your WordPress dashboard, navigate to the Plugins menu and click Add New.
In the search field type “Google for WooCommerce” and click Search Plugins. Once you’ve found this plugin you can view details about it such as the point release, rating and description. Most importantly of course, you can install it by simply clicking “Install Now”.
= Manual installation =
The manual installation method involves downloading the plugin and uploading it to your webserver via your favourite FTP application. The WordPress codex contains [instructions on how to do this here](https://codex.wordpress.org/Managing_Plugins#Manual_Plugin_Installation).
= Where can I report bugs or contribute to the project? =
Bugs should be reported in the [Google for WooCommerce GitHub repository](https://github.com/woocommerce/google-listings-and-ads/).
= This is awesome! Can I contribute? =
Yes you can! Join in on our [GitHub repository](https://github.com/woocommerce/google-listings-and-ads/) :)
Release and roadmap notes available on the [WooCommerce Developers Blog](https://woocommerce.wordpress.com/)
== FAQ ==
= What is Google Merchant Center? =
[Google Merchant Center](https://woocommerce.com/document/google-for-woocommerce/#connect-your-store-with-google-merchant-center) is like a digital storefront for your products on Google. It’s where you upload and manage information about your products, like titles, descriptions, images, prices, and availability. This data is used to create product listings that can appear across Google.
= Why should I connect to Google Merchant Center? =
By syncing your product information to [Google Merchant Center](https://woocommerce.com/document/google-for-woocommerce/#connect-your-store-with-google-merchant-center), your products can appear in relevant Google searches, Shopping tab, image searches, and even on other platforms like YouTube. When running [Performance Max campaigns](https://woocommerce.com/document/google-for-woocommerce/get-started/google-performance-max-campaigns/), Google Merchant Center ensures that shoppers see the most up-to-date and accurate information about your product feed, reducing confusion and improving the chances of a purchase.
= Will my deals and promotions display on Google? =
To show your coupons and promotions on Google Shopping listings, make sure you’re using the latest version of Google for WooCommerce. When you create or update a coupon in your WordPress dashboard under Marketing > Coupons, you’ll see a Channel Visibility settings box on the right: select “Show coupon on Google” to enable it. [Learn more](https://support.google.com/merchants/answer/11338950#zippy=%2Cmanage-promotions-using-woocommerce) about managing promotions for Google for WooCommerce. This feature is currently available in Australia, Canada, Germany, France, India, the United Kingdom, and the United States.
= What is Product Sync? =
Product Sync is a feature fully integrated into WooCommerce’s management platform that automatically lets you sync your product feed to Google Merchant Center. It will sync all your WooCommerce product data, and you can also add or edit products individually or in bulk. To ensure products are approved by Google, check that your product feed includes the following information:
<p> <br> </p>
* General product information
* Unique product identifiers
* Data requirements for specific categories (auto-assigned by Google):
* Apparel & Accessories
* Media
* Books
= Where do I manage my product feed and my Google Ads campaigns? =
You can manage and edit all of your products and your Google Ads campaigns right from your WooCommerce dashboard and on the WooCommerce Mobile App.
= Where will my products appear? =
Once you start running a [Performance Max campaign](https://woocommerce.com/document/google-for-woocommerce/get-started/google-performance-max-campaigns/), your approved products will reach more shoppers to help grow your business by being shown on Google Search, Google Maps, the Shopping tab, Gmail, Youtube, the Google Display Network, and Discover feed.
= What are Performance Max campaigns? =
[Performance Max campaigns](https://woocommerce.com/document/google-for-woocommerce/get-started/google-performance-max-campaigns/) help you combine your expertise with Google AI to reach your most valuable customers and drive sales. Just set your goals and budget and Google AI will get your ads seen by the right customers at the right time across Google Search, Google Maps, the Shopping tab, Gmail, Youtube, the Google Display Network, and Discover feed.
= How much do Performance Max campaigns cost? =
[Performance Max campaigns](https://woocommerce.com/document/google-for-woocommerce/get-started/google-performance-max-campaigns/) are pay-per-click, meaning you only pay when someone clicks on your ads. To get the best results and ensure your products reach the right customers, we recommend starting with the suggested Google for WooCommerce minimum daily budget for your [Performance Max campaign](https://woocommerce.com/document/google-for-woocommerce/get-started/google-performance-max-campaigns/). This helps jumpstart your campaign and drive early conversions. You can always adjust your budget later as you see what works best for your business.
= Can I sync my products and run Performance Max campaigns on Google for WooCommerce at the same time? =
Yes, you can run both at the same time, and we recommend you do! Once you sync your store it’s automatically listed on Google, so you can choose to run a paid [Performance Max campaign](https://woocommerce.com/document/google-for-woocommerce/get-started/google-performance-max-campaigns/) as soon as you’d like. In the US, advertisers who sync their products to Google and run Google Ads [Performance Max campaigns](https://woocommerce.com/document/google-for-woocommerce/get-started/google-performance-max-campaigns/) have seen an average of over 50% increase in clicks and over 100% increase in impressions in both their product listings and their ads on the Shopping tab.
= How does Google for WooCommerce help me drive sales? =
With Google for WooCommerce, you can serve the best-performing ads more often, by using Google AI to pull headlines, images, product details, and more from your product feed and find more relevant customers. Your campaigns will learn and optimize in real time – to help deliver better performance and boost your ROI.
= What are Enhanced conversions? =
Enhanced conversions is a feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way.
= Which countries are available for Google for WooCommerce? =
For [Performance Max campaigns](https://woocommerce.com/document/google-for-woocommerce/get-started/google-performance-max-campaigns/), learn more about supported countries and currencies [here](https://support.google.com/merchants/answer/160637#countrytable).
= What is Multi-Country Advertising? =
Multi-Country Advertising enables you to create a single Google Ads campaign that targets multiple countries at once. Google for WooCommerce automatically populates eligible countries from your Google Merchant Center account into the plug-in ads campaign creation flow.
= Can I enable Multi-Country Advertising on my existing campaigns? =
If you created a campaign before this feature launched, you’ll need to create a new campaign to target new countries with Multi-Country Advertising. [Learn more](https://woocommerce.com/document/google-listings-and-ads/).
= How is my ads budget split between the different countries? =
Identify the best performing targeted countries with the help of Google AI, to make your ads reach the right shoppers at the right time.
= Which countries can I target? =
You can only select the countries that you’re targeting on Google Merchant Center. Your target countries must be eligible for both Google Merchant Center and Google Ads.
To allow your products to appear in all relevant locations, make sure you’ve correctly [configured your shipping](https://support.google.com/merchants/answer/6069284) for countries where your products can be delivered. Keep in mind that shipping services can cover multiple countries. [Learn more about multi-country shipping](https://support.google.com/merchants/answer/6069284#multicountryshipping).
== Changelog ==
= 2.8.2 - 2024-08-14 =
* Fix - Disconnecting all accounts when WPCOM connection is not granted.
* Fix - Error when Google Merchant Center account is undefined while checking the notification service enabled property.
* Tweak - Label campaigns for the web version and the WooCommerce Mobile app.
* Tweak - Update FAQS in Getting Started page.
* Tweak - Update WP.org plugin FAQs.
* Tweak - Update WPORG plugin page header image.
* Tweak - Update get started page.
* Tweak - WC 9.2.0 compatibility.
* Update - Block validation to support error context.
= 2.8.1 - 2024-08-06 =
* Add - Enable labeling of Ads campaigns.
* Tweak - Update doc links references.
* Update - Enable Page Size Parameter in Campaigns Endpoint.
= 2.8.0 - 2024-07-31 =
* Add Google API Pull method.
* Rebranding Google Listings and Ads with Google for WooCommerce.
[See changelog for all versions](https://github.com/raw/woocommerce/google-listings-and-ads/trunk/changelog.txt).