oksana-nesterova-cv.tex

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%	PERSONAL INFORMATION
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\name{Oksana}{Nesterova}
\position{Senior Media Manager}
\address{Dorfstrasse 21, 6390 Engelberg, Switzerland}

\mobile{+41 78 204 00 51}
\email{oksana@nesterova.is}
%\homepage{www.posquit0.com}
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\linkedin{oksananesterova}
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%\quote{``The minion of fortune."}

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\begin{document}

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  {\today}
  {Oksana Nesterova~~~·~~~Curriculum Vitæ}
  {\thepage}


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%	CV/RESUME CONTENT
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%\input{resume/summary.tex}
%\input{resume/experience.tex}
%\input{resume/honors.tex}
%\input{resume/presentation.tex}
%\input{resume/writing.tex}
%\input{resume/committees.tex}
%\input{resume/education.tex}
%\input{resume/extracurricular.tex}

% Summary
\cvsection{Summary}

\begin{cvparagraph}
	I am a Senior Media Manager with 4.5 years of experience in advertising (both digital and offline: TV, OOH, Radio, Print), worked with the largest international companies and brands in FMCG (Mondelēz, Reckitt, GlaxoSmithKline, Mars) and Financial services (Mastercard, Sberbank). 

I successfully developed media strategies and planned tactical ad campaigns with budgets of about 3M USD per campaign that helped clients to achieve their goals: to build awareness, to attract new customers, to increase sales and revenue.

I also had experience with influence marketing --- one of the projects I conducted was nominated for the best branded effect with AR experience in Eastern Europe by TikTok Awards and became the Finalist of Effie Awards 2022.

\end{cvparagraph}

% Work Experience
\cvsection{Work Experience}
\begin{cventries}
\cventry
	{Senior Media Planner}
	{Carat (dentsu)}
	{Moscow, Russia}
	{October 2020 -- May 2022}
	{
		\begin{cvitems}
			\item[] {\bf Client: Mondelēz (Alpen Gold, Milka, Picnic --- the biggest chocolate brands on the Russian market)}
			\item {Planned and conducted full media offline (mainly TV) and online (incl. special projects and bloggers activations) campaigns with budgets of about 3M USD per campaign}
			\item {Prepared campaigns’ proposals (effectiveness evaluation and budget optimization) and presented them to the client}
			\item {Liaised with creatives agencies and client partners to create unique projects; one of the campaigns I conducted (Alpen Gold MaxFun) was nominated for the best branded effect in 2021 in Eastern Europe by TikTok Awards}
			\item {Provided day-to-day communication with local and global client’s teams and actively participated in meetings}
			\item {Managed monthly client’s flowcharts and budget summary updates for all digital media buys}
			\item {Oversaw centralised management of media plans via redmill}
			\item {Checked media plans and followed up with cross functional teams}
			\item {Created weekly campaign reports, post-campaign analyses, and ad hoc analyses}
			\item {Proactively shared results and identified potential issues with the client that could have impacted performance of campaigns, suggesting\\resolutions}
			\item {Created and presented media strategies and competitive analyses}
			\item {Improved workflow (quality and timing)}
		\end{cvitems}
	}

\cventry
	{Media Planner}
	{Carat (dentsu)}
	{Moscow, Russia}
	{May 2019 -- October 2020}
	{
		\begin{cvitems}
			\item[] {\bf Clients: Mastercard, Sberbank (the top advertiser in Russia)}
			\item {Was responsible for ATL projects from planning and execution to reporting and measurement}
			\item {Managed media plans for all types of media with budgets of about 3M USD per campaign}
			\item {Communicated with a client on a day-to-day basis}
			\item {Planned TV campaigns and ensured smooth and holistic delivery of the requirements of other media activities from internal teams}
			\item {Collected, analysed, and presented post-campaign results providing recommendations on refinements}
			\item {Managed the invoicing process, ensuring the PO tracker is kept up to date and total invoice amounts are checked within a budget at the end of a month}
			\item {Created and presented media strategies and competitive analyses in collaboration with internal and external teams (e.g. creative agencies}
			\item {Participated in writing of tender strategies}
		\end{cvitems}
	}
	
\cventry
	{Junior Digital Planner}
	{MediaCom (GroupM)}
	{Moscow, Russia}
	{June 2018 -- May 2019}
	{
		\begin{cvitems}
			\item[] {\bf Clients: GSK (oral healthcare products), Mars (chocolate, chewing gum)}
			\item {Led OLV planning for all chocolate brands of Mars by global guidelines with budgets of about 400K USD monthly}
			\item {Planned and monitored campaigns to make sure the campaigns reach the objectives}
			\item {Collected, analysed, and presented reports to the clients providing recommendations on refinements}
			\item {Worked closely with creative agencies}
			\item {Participated in conducting digital workshops for clients}
			\item {Collaborated with Media Planners on developing digital strategies}
		\end{cvitems}
	}

\cventry
	{Junior Digital Planner}
	{Havas Media Group}
	{Moscow, Russia}
	{January 2018 -- May 2018}
	{
		\begin{cvitems}
			\item[] {\bf Client: Reckitt (Durex, Veet)}
			\item {Supported senior colleagues in all aspects of digital campaigns’ planning}
			\item {Collaborated intensively with internal teams and external media suppliers to buy and manage digital campaigns}
			\item {Monitored delivery progress and speed to ensure that campaigns are on track}
			\item {Collected weekly reports and PBA analyses to a client}
			\item {Managed the invoicing process}
		\end{cvitems}
	}

\end{cventries}

\newpage

% Skills
\cvsection{Skills}
\begin{cvskills}
	\cvskill
		{Office}
		{MS Office, iWork}
	\cvskill
		{Media research}
		{WEB-Index, TV Index, M’Index, Radio Index, Google Analytics}
	\cvskill
		{Data analytics}
		{SQL}
		
	\cvskill
		{Languages}
		{Russian (native), English (full professional), German (B2 in progress)}
\end{cvskills}

% Education
\cvsection{Education}
\begin{cventries}
\cventry
	{M.Sc. Faculty of Communications, Media and Design. Media Management}
	{National Research University Higher School of Economics}
	{Moscow, Russia}
	{2017 -- 2019}
	{
		\begin{cvitems}
			\item {Thesis: \textit{The Role of Big Data in the Media \& Entertainment Industry: Collection and Utilization}}
			\item {GPA: 8 out of 10}
		\end{cvitems}
	}
	
\cventry
	{B.Sc. Faculty of International Energy Business. Management}
	{National Research University Gubkin Russian State University of Oil and Gas}
	{Moscow, Russia}
	{2012 -- 2016}
	{
		\begin{cvitems}
			\item {Thesis: \textit{Radical Innovations and the Gas Industry: Evaluation of the Current State}}
			\item {GPA: 4.5 out of 5}
		\end{cvitems}
	}
	
\end{cventries}








































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