PySiMMMulator is an open source Python adaption of the R-package siMMMulator, which allows users to generate simulated data to use in testing Marketing Mix Models (MMMs).
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Updated
Jul 11, 2024 - Python
PySiMMMulator is an open source Python adaption of the R-package siMMMulator, which allows users to generate simulated data to use in testing Marketing Mix Models (MMMs).
The project analyses the impact of different marketing tactics on the sales of items. The problem is a multivariate-modeling problem as there are 3 different tactics of marketing. Since, the impact of marketing medium cannot be negative we will be using Bayesian model for regression.
Karpiu is a package designed for marketing mix modeling by calling Orbit from the backend. Karpiu is still in its beta version. Please use it at your own risk.
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