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marketing-campaign

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In this project I used K-Means and data analysis to predict customer personalities and boost marketing campaigns, resulting in a significant improvement in marketing ROI. It utilized customer behavior data to segment them into distinct clusters, enabling personalized marketing strategies for each group, achieving higher conversion rates and ROI.

  • Updated Nov 8, 2023
  • Jupyter Notebook

A modified uplift modeling technique to convert "treatment nonresponders" to "responders" is proposed through multifaceted interventions in market campaigns.

  • Updated Dec 18, 2022
  • Jupyter Notebook

This project is my personal project about Marketing Campaign using dataset from Big Tech Company provided by Rakamain Academy. I created Clustering Model with Python (Sklearn) to get best model from the dataset that can used for arrange their next marketing strategic planning.

  • Updated Jul 17, 2024
  • Jupyter Notebook

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