R-Package for estimating CLV
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Updated
Aug 17, 2024 - R
R-Package for estimating CLV
Measuring Customer Lifetime Value through Buy Till You Die (BTYD) model
A major non-life insurance company wants to evaluate customer lifetime value based on each customer’s demographics and policy information including claim details. The CLV is a profitability metric in terms of a value placed by the company on each customer and can be conceived in two dimensions: the customer`s present Value and potential future V…
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