Work-In-Progress: conjoint analysis in Python
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Updated
Apr 29, 2018 - Python
Work-In-Progress: conjoint analysis in Python
Simple Conjoint Analyses, Tidying, and Visualization
This repository contains coursework for the Marketing Analytics course in the MS Applied Business Analytics program at Boston University.
A companion plugin for Excel for charting Conjointly outputs (easy formatting for preference share and revenue charts from conjoint analysis simulations as well as colouring TURF analysis tables)
Syracuse University, Masters of Applied Data Science - MAR 653 Marketing Analytics
Tool: R. Conjoint analysis helps launch new products. This project helps us deeply understand how conjoint analysis gets consumers preference and segmentation, and how to simulate market to maximize profit and sustainability. It turns out that mutual cooperation yields better outcome than mutual defections.
This project aims to conduct a random survey design for collecting responses regarding wine preferences of Italian consumers. Furthermore, it attempts to understand how preference share gets affected as we vary different attributes associated with wine with the use of a research method called Conjoint Analysis..
Fall 2024 section of EMSE 6035: Marketing Analytics for Design Decisions @ GWU
Used R to build a Conjoint Analysis from scratch, assessing the importance of different features of a Flat-Panel TV.
An app to help in the calibration of Vulnerability Scores for humanitarian assistance targeting
This repo contains old academic project codes
Explore consumer preferences & valuations for TV products with Conjoint & Bootstrapped Willingness-To-Pay analysis. Compare and analyze own design against competition for an edge! Enhance your product strategy!
This is a full conjoint analysis study ran on 250 survey participants, analysed through Bayesian Hierarchical Model, using RSTAN package
A package for a more general, more straightforward, and more creative conjoint analysis
CX project by analyzing the survey data and driving actionable insights to design the product and recommending further marketing campaign strategies
Conjoint analysis is a data informed approach to understanding what consumers prefer about a product
This repository contains configuration files for performing conjoint analysis on Netflix survey data.
Replication of a Horiuchi, Smith, & Yamamoto (2020) paper on voter preferences in Japan using R for conjoint analysis.
This repository is a coursework I have taken at McCombs School of Business, UT Austin during my master's degree
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