Explain the adversarial mindset.
Uncle Milton Industries has been selling ant farms to children since 1956. Some years ago, I remember opening one up with a friend. There were no actual ants included in the box. Instead, there was a card that you filled in with your address, and the company would mail you some ants. My friend expressed surprise that you could get ants sent to you in the mail.
I replied: "What's really interesting is that these people will send a tube of live ants to anyone you tell them to."
Security requires a particular mindset. Security professionals -- at least the good ones -- see the world differently. They can't walk into a store without noticing how they might shoplift. They can't use a computer without wondering about the security vulnerabilities. They can't vote without trying to figure out how to vote twice. They just can't help it.
SmartWater is a liquid with a unique identifier linked to a particular owner. "The idea is for me to paint this stuff on my valuables as proof of ownership," I wrote when I first learned about the idea. "I think a better idea would be for me to paint it on your valuables, and then call the police."
Really, we can't help it.
-- Bruce Schneier (https://www.schneier.com/blog/archives/2008/03/the_security_mi_1.html)
Also look here: http://www.rumint.org/gregconti/publications/201107_Kobayashi.pdf
Maybe a comment about https://en.wikipedia.org/wiki/Asch_conformity_experiments? Do we have an example of using conformity as an attack vector? No immediate ideas but the "X must be secure because everybody uses X" thinking is something that's exploitable on a large scale.