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Document purpose of Adstock Normalization and suggested workflow #783

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wd60622 opened this issue Jun 27, 2024 · 0 comments
Open

Document purpose of Adstock Normalization and suggested workflow #783

wd60622 opened this issue Jun 27, 2024 · 0 comments
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docs Improvements or additions to documentation MMM

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@wd60622
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wd60622 commented Jun 27, 2024

Following #718 , a deeper dive into normalization of adstock would be helpful.
The mmm_example notebook uses normalization as part of the DGP without much context.

  • What is the suggested workflow for this parameter?
  • Should a model with one over the other be compared?
@wd60622 wd60622 added docs Improvements or additions to documentation MMM labels Jun 27, 2024
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