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Update Ad Cost-Per-Click Calculation #2157

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mneunomne opened this issue Aug 16, 2022 · 5 comments
Closed

Update Ad Cost-Per-Click Calculation #2157

mneunomne opened this issue Aug 16, 2022 · 5 comments
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@mneunomne
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mneunomne commented Aug 16, 2022

When re-checking the cost-per-click calculation value noticed that the value we currently have $1.58, is outdated.

Pay-per-Click (PPC) is a common internet advertising model in which advertisers pay for individual clicks on Ads. The cost involved varies widely depending on a number of factors. One important factor is the type of website the Ad appears on; whether a normal 'display' website, or a 'search' website where the Ads shown are based on the user's query. The latter is generally more effective, with prices commonly calculated on the spot through a real-time bidding system. Display Ads may use fixed prices or other pricing models to determine click cost. Depending on these and other factors, costs per click range from below 1$ to over $50. As the precise cost generated by clicks is not visible to the client, AdNauseam calculates an estimate using an average value of $1.58 for each clicked Ad. This value is taken from this analysis, in which various advertising models and platforms are taken into account.

The latest value available on the analysis we have as reference is $1.03.

Screenshot 2022-08-16 at 16 45 12

Or perhaps we can add an option for the user to update this value as suggested in this issue?
#2131

@dhowe
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dhowe commented Aug 16, 2022

We should definitely update the current value, and make sure it is linked in the FAQ. But to me this doesn't seem an option many users will use. But I wonder if we want to have some configuration options, for advanced options, that we don't want to have in the UI, similar to Firefox's about:config page

@mneunomne
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Perhaps this value should go in the "hidden settings"? advanced users can simply directly change the value there.

@mneunomne
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mneunomne commented Aug 17, 2022

In the PR above I've updated the value to $1.03 + Implemented the value in the Hidden settings.

@mneunomne
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Screenshot 2022-08-17 at 12 56 04

dhowe added a commit that referenced this issue Aug 17, 2022
update and modifiable costPerClick
@mneunomne
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Implemented, closing

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