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Sign-in flow

Problem: When chatting with Expedia’s virtual agent, customers had to exit the chat to sign into their account. Solution: Create a “Sign-in card” that lets users sign in or find a booking with other details, all without exiting the chat window. My role: UX Content Strategist

Successful sign-in with bookings

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Content notes

  • “OK, let’s do it.” acknowledges the customer’s intent, and confirms the Virtual Agent’s (VA) ability to help.
  • If the user checked out as a guest, they need the option to search that way. Directional text above the buttons provides a simple explanation of both actions.
  • “✅ Success, you’re signed in!” gives a quick confirmation of sign-in success. It’s followed by a “wait” message that actually cycles through a few possible iterations; variation of this interstitial humanizes the Virtual Agent.

Alternate scenarios

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Content notes

  • Check out the variation on the “wait” message 🙂
  • Since we really only searched for upcoming bookings, we’ll provide options for a user to see other bookings they might be searching for. An initial assumption on our part that they’d be looking for upcoming, but still a smooth experience for the alternative.
  • The “Search as a guest” experience is still conversational — plenty of room to grow using an inline card or form for this as well!

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