diff --git a/db/migrate/20240715103415_enable_admin_style_v3_by_default.rb b/db/migrate/20240715103415_enable_admin_style_v3_by_default.rb
new file mode 100644
index 00000000000..29099bcb0f6
--- /dev/null
+++ b/db/migrate/20240715103415_enable_admin_style_v3_by_default.rb
@@ -0,0 +1,7 @@
+class EnableAdminStyleV3ByDefault < ActiveRecord::Migration[7.0]
+  def up
+    if Rails.env.development?
+      Flipper.enable(:admin_style_v3)
+    end
+  end
+end
diff --git a/db/schema.rb b/db/schema.rb
index 9b49e0676c5..51081502142 100644
--- a/db/schema.rb
+++ b/db/schema.rb
@@ -10,7 +10,7 @@
 #
 # It's strongly recommended that you check this file into your version control system.
 
-ActiveRecord::Schema[7.0].define(version: 2024_07_10_013128) do
+ActiveRecord::Schema[7.0].define(version: 2024_07_15_103415) do
   # These are extensions that must be enabled in order to support this database
   enable_extension "pg_stat_statements"
   enable_extension "plpgsql"
diff --git a/lib/open_food_network/feature_toggle.rb b/lib/open_food_network/feature_toggle.rb
index 6ee7a1fe5eb..aedef176fb9 100644
--- a/lib/open_food_network/feature_toggle.rb
+++ b/lib/open_food_network/feature_toggle.rb
@@ -50,6 +50,9 @@ module FeatureToggle
     ACTIVE_BY_DEFAULT = {
       # Copy features here that were activated in a migration so that new
       # instances, development and test environments have the feature active.
+      "admin_style_v3" => <<~DESC,
+        Test the work-in-progress design updates.
+      DESC
     }.freeze
 
     def self.setup!
diff --git a/spec/base_spec_helper.rb b/spec/base_spec_helper.rb
index 02007105eca..f9bfa1e57c1 100644
--- a/spec/base_spec_helper.rb
+++ b/spec/base_spec_helper.rb
@@ -148,9 +148,6 @@
   config.before(:each) do
     Flipper.features.each(&:remove)
     OpenFoodNetwork::FeatureToggle.setup!
-
-    # activate feature toggle admin_style_v3 to use new admin interface and run the build
-    Flipper.enable(:admin_style_v3)
   end
 
   config.before(:each, :feature) do |example|
diff --git a/spec/system/admin/product_import_spec.rb b/spec/system/admin/product_import_spec.rb
index c0929e5ef28..e916a56a74f 100644
--- a/spec/system/admin/product_import_spec.rb
+++ b/spec/system/admin/product_import_spec.rb
@@ -187,6 +187,8 @@
     end
 
     it "records a timestamp on import that can be viewed and filtered under Bulk Edit Products" do
+      pending "This feature was removed, see:
+        https://github.com/openfoodfoundation/openfoodnetwork/issues/10694#issuecomment-1578097339"
       csv_data = <<~CSV
         name, producer, category, on_hand, price, units, unit_type, shipping_category_id
         Carrots, User Enterprise, Vegetables, 5, 3.20, 500, g, #{shipping_category_id_str}
@@ -209,15 +211,18 @@
       potatoes = Spree::Product.find_by(name: 'Potatoes')
       expect(potatoes.variants.first.import_date).to be_within(1.minute).of Time.zone.now
 
-      puts "TODO: migrate to v3"
-      Flipper.disable(:admin_style_v3) # disabling BUU for legacy products page
       click_link 'Go To Products Page'
 
-      wait_until { page.find("#p_#{carrots.id}").present? }
+      # displays product list
+      expect(page).to have_field("_products_2_name", with: carrots.name.to_s)
+      expect(page).to have_field("_products_5_name", with: potatoes.name.to_s)
 
-      expect(page).to have_field "product_name", with: carrots.name
-      expect(page).to have_field "product_name", with: potatoes.name
-      toggle_columns "Import"
+      click_button "Save changes"
+
+      ofn_drop_down("Columns").click
+      within ofn_drop_down("Columns") do
+        check "Import"
+      end
 
       within "tr#p_#{carrots.id} td.import_date" do
         expect(page).to have_content Time.zone.now.year
@@ -675,14 +680,20 @@
       expect(page).to have_selector '.created-count', text: '2'
       expect(page).not_to have_selector '.updated-count'
 
-      puts "TODO: migrate to v3"
-      Flipper.disable(:admin_style_v3) # disabling BUU for legacy products page
+      default_variant_selector = "tr:has(input[aria-label=Name][value='Carrots'])"
+
       visit spree.admin_products_path
 
-      within "#p_#{Spree::Product.find_by(name: 'Carrots').id}" do
-        expect(page).to have_input "product_name", with: "Carrots"
-        expect(page).to have_select "variant_unit_with_scale", selected: "Weight (lb)"
-        expect(page).to have_content "5" # on_hand
+      carrots = Spree::Product.find_by(name: 'Carrots')
+
+      within "#product_#{carrots.id}" do
+        expect(page).to have_input("[products][2][variants_attributes][0][display_name]",
+                                   text: "Carrots")
+        expect(page).to have_input("[products][2][variants_attributes][][0][unit_to_display]",
+                                   text: "1 lb")
+        within(:xpath, '//*[@id="products-form"]/table/tbody[3]/tr[2]/td[7]') do
+          expect(page).to have_content("5")
+        end
       end
     end
 
@@ -716,15 +727,15 @@
       expect(page).to have_content "Go To Products Page"
       expect(page).to have_content "Upload Another File"
 
-      puts "TODO: migrate to v3"
-      Flipper.disable(:admin_style_v3) # disabling BUU for legacy products page
       visit spree.admin_products_path
 
-      within "#p_#{Spree::Product.find_by(name: 'Cupcake').id}" do
-        expect(page).to have_input "product_name", with: "Cupcake"
-        expect(page).to have_select "variant_unit_with_scale", selected: "Items"
-        expect(page).to have_input "variant_unit_name", with: "Bunch"
-        expect(page).to have_content "5" # on_hand
+      expect(page).to have_input("[products][2][variants_attributes][0][display_name]",
+                                 text: "Cupcake")
+      expect(page).to have_select "_products_2_variant_unit_with_scale", selected: "Items"
+      expect(page).to have_input("[products][2][variant_unit_name]",
+                                 text: "Bunch")
+      within(:xpath, '//*[@id="products-form"]/table/tbody[3]/tr[2]/td[7]') do
+        expect(page).to have_content("5")
       end
     end
 
diff --git a/spec/system/admin/products_spec.rb b/spec/system/admin/products_spec.rb
index ea5a3c2d5f8..abe75464db2 100644
--- a/spec/system/admin/products_spec.rb
+++ b/spec/system/admin/products_spec.rb
@@ -250,61 +250,6 @@
     end
   end
 
-  describe "legacy products page (TODO: migrate/combine specs with v3 specs)" do
-    before { Flipper.disable(:admin_style_v3) }
-
-    describe "deleting" do
-      let!(:product1) {
-        create(:simple_product, name: 'a product to keep', supplier_id: supplier.id)
-      }
-
-      context 'a simple product' do
-        let!(:product2) {
-          create(:simple_product, name: 'a product to delete', supplier_id: supplier.id)
-        }
-
-        before do
-          login_as_admin
-          visit spree.admin_products_path
-
-          within "#p_#{product2.id}" do
-            accept_alert { page.find("[data-powertip=Remove]").click }
-          end
-          visit current_path
-        end
-
-        it 'removes it from the product list' do
-          expect(page).not_to have_selector "#p_#{product2.id}"
-          expect(page).to have_selector "#p_#{product1.id}"
-        end
-      end
-    end
-
-    describe 'cloning' do
-      let!(:product1) {
-        create(:simple_product, name: 'a weight product', supplier_id: supplier.id,
-                                variant_unit: "weight")
-      }
-
-      context 'products' do
-        before do
-          login_as_admin
-          visit spree.admin_products_path
-        end
-
-        it 'creates a copy of the product' do
-          within "#p_#{product1.id}" do
-            page.find("[data-powertip=Clone]").click
-          end
-          visit current_path
-          within "#p_#{product1.id + 1}" do
-            expect(page).to have_input "product_name", with: 'COPY OF a weight product'
-          end
-        end
-      end
-    end
-  end
-
   context "as an enterprise user" do
     let!(:tax_category) { create(:tax_category) }
     let(:filter) { { producerFilter: 2 } }
diff --git a/spec/system/admin/products_v3/actions_spec.rb b/spec/system/admin/products_v3/actions_spec.rb
index a02b56fab31..12c021b0a6f 100644
--- a/spec/system/admin/products_v3/actions_spec.rb
+++ b/spec/system/admin/products_v3/actions_spec.rb
@@ -2,7 +2,7 @@
 
 require "system_helper"
 
-RSpec.describe 'As an enterprise user, I can manage my products', feature: :admin_style_v3 do
+RSpec.describe 'As an enterprise user, I can manage my products' do
   include AdminHelper
   include WebHelper
   include AuthenticationHelper
diff --git a/spec/system/admin/products_v3/create_spec.rb b/spec/system/admin/products_v3/create_spec.rb
index 2a007a8f439..b92fada37d5 100644
--- a/spec/system/admin/products_v3/create_spec.rb
+++ b/spec/system/admin/products_v3/create_spec.rb
@@ -2,7 +2,7 @@
 
 require "system_helper"
 
-RSpec.describe 'As an enterprise user, I can manage my products', feature: :admin_style_v3 do
+RSpec.describe 'As an enterprise user, I can manage my products' do
   include AuthenticationHelper
   include WebHelper
 
diff --git a/spec/system/admin/products_v3/index_spec.rb b/spec/system/admin/products_v3/index_spec.rb
index 264bdad71ca..da9593ec9ca 100644
--- a/spec/system/admin/products_v3/index_spec.rb
+++ b/spec/system/admin/products_v3/index_spec.rb
@@ -2,7 +2,7 @@
 
 require "system_helper"
 
-RSpec.describe 'As an enterprise user, I can manage my products', feature: :admin_style_v3 do
+RSpec.describe 'As an enterprise user, I can manage my products' do
   include AdminHelper
   include WebHelper
   include AuthenticationHelper
@@ -76,10 +76,15 @@
       end
 
       it "displays an on hand count in a span for each product" do
-        expect(page).to have_content "On demand"
-        expect(page).not_to have_content "20" # does not display the total stock
-        expect(page).to have_content "16" # displays the stock for variant_2
-        expect(page).to have_content "4"  # displays the stock for variant_3
+        within(:xpath, '//*[@id="products-form"]/table/tbody[1]/tr[2]/td[7]') do
+          expect(page).to have_content "On demand"
+        end
+        within(:xpath, '//*[@id="products-form"]/table/tbody[2]/tr[2]/td[7]') do
+          expect(page).to have_content "16" # displays the stock for variant_2
+        end
+        within(:xpath, '//*[@id="products-form"]/table/tbody[2]/tr[3]/td[7]') do
+          expect(page).to have_content "4"  # displays the stock for variant_3
+        end
       end
     end
 
diff --git a/spec/system/admin/products_v3/update_spec.rb b/spec/system/admin/products_v3/update_spec.rb
index 9495838ff3a..ea0bfcb6bfb 100644
--- a/spec/system/admin/products_v3/update_spec.rb
+++ b/spec/system/admin/products_v3/update_spec.rb
@@ -2,7 +2,7 @@
 
 require "system_helper"
 
-RSpec.describe 'As an enterprise user, I can update my products', feature: :admin_style_v3 do
+RSpec.describe 'As an enterprise user, I can update my products' do
   include AdminHelper
   include WebHelper
   include AuthenticationHelper
diff --git a/spec/system/admin/subscriptions/smoke_tests_spec.rb b/spec/system/admin/subscriptions/smoke_tests_spec.rb
index 6dd8a2862ce..19f224f41df 100644
--- a/spec/system/admin/subscriptions/smoke_tests_spec.rb
+++ b/spec/system/admin/subscriptions/smoke_tests_spec.rb
@@ -2,7 +2,7 @@
 
 require 'system_helper'
 
-RSpec.describe 'Subscriptions', feature: :admin_style_v3 do
+RSpec.describe 'Subscriptions' do
   include AdminHelper
   include AuthenticationHelper
   include WebHelper