diff --git a/.env b/.env
index e1d268357f..a69ec71fa0 100644
--- a/.env
+++ b/.env
@@ -1,7 +1,7 @@
 
 
 # Demo App version
-IMAGE_VERSION=1.8.0
+IMAGE_VERSION=1.9.0
 IMAGE_NAME=ghcr.io/open-telemetry/demo
 DEMO_VERSION=latest
 
diff --git a/CHANGELOG.md b/CHANGELOG.md
index f412738d90..34abb054c5 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -7,6 +7,8 @@ the release.
 
 ## Unreleased
 
+## 1.9.0
+
 * [featureflag] deprecate in favor of flagd
   ([#1338](https://github.com/open-telemetry/opentelemetry-demo/pull/1388))
 * [checkoutservice] add producer interceptor for tracing