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ab-platform.html
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<!DOCTYPE html>
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<h1 class="service-type">AB Platform</h1>
<p>If you want to boost your company metrics and develop the culture of experimentation you need easy-to-use feature-rich AB Platform. We know many companies that struggle with the lack of ability to analyze their experiments in automated way.</p>
<p>We at Tez-Data gained a lot of experience in AB Platform implementation and creation of AB tests across different industries. We will be glad to share our expertise with you.
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<h2>Key aspects of solid AB Platform</h2>
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<p></p>
<p>
The field of cheap and effective AB tests evolves rapidly. Our experts may advise you on the proper AB Platform architecture, design of complex tests or implement the Platform end-to-end.
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<h4>Randomization units</h4>
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<p>
Most people think of AB tests as a way to randomize users into groups and test different product designs for them. Actually, it doesn't need to be users. We also ran tests on stores, cities and other entities. At the same time we may test different pricing strategies, motivation systems and routing algorithms. Versatile AB Platform should support all randomization units applicable to your business model.
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<h4>Calendar of tests
</h4>
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<p>
As the company grows more and more teams ran their specific AB tests and may be affected by the tests from other departments. This is when AB tests calendar is needed. It provides observability and keeps the whole company on-track with what tests are going right now.
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If you are using AB tests in your company you might have heard that many of them turned our to be inconclusive. Our team may help you to increase the sensitivity of your tests applying advanced mathematical techniques. This way you will have more results to make decisions and drive the growth of your business.
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