diff --git a/cmd/fluent-bit/README.md b/cmd/fluent-bit/README.md
index 873c5e375394..b2891d9a678a 100644
--- a/cmd/fluent-bit/README.md
+++ b/cmd/fluent-bit/README.md
@@ -106,6 +106,10 @@ To configure the Loki output plugin add this section to fluent-bit.conf
 ```
 A full [example configuration file](fluent-bit.conf) is also available in this repository.
 
+### Running multiple plugin instances
+
+You can run multiple plugin instances in the same fluent-bit process, for example if you want to push to different Loki servers or route logs into different Loki tenant IDs. To do so, add additional `[Output]` sections.
+
 ## Building
 
 ## Prerequisites
diff --git a/cmd/fluent-bit/out_loki.go b/cmd/fluent-bit/out_loki.go
index 3d2cd09d680f..1a1aac65e7b9 100644
--- a/cmd/fluent-bit/out_loki.go
+++ b/cmd/fluent-bit/out_loki.go
@@ -14,8 +14,11 @@ import (
 	"github.com/weaveworks/common/logging"
 )
 
-var plugin *loki
-var logger log.Logger
+var (
+	// registered loki plugin instances, required for disposal during shutdown
+	plugins []*loki
+	logger  log.Logger
+)
 
 func init() {
 	var logLevel logging.Level
@@ -40,38 +43,53 @@ func FLBPluginRegister(ctx unsafe.Pointer) int {
 // (fluentbit will call this)
 // ctx (context) pointer to fluentbit context (state/ c code)
 func FLBPluginInit(ctx unsafe.Pointer) int {
-
 	conf, err := parseConfig(&pluginConfig{ctx: ctx})
 	if err != nil {
 		level.Error(logger).Log("[flb-go]", "failed to launch", "error", err)
 		return output.FLB_ERROR
 	}
-	logger = newLogger(conf.logLevel)
+
+	// numeric plugin ID, only used for user-facing purpose (logging, ...)
+	id := len(plugins)
+	logger := log.With(newLogger(conf.logLevel), "id", id)
+
 	level.Info(logger).Log("[flb-go]", "Starting fluent-bit-go-loki", "version", version.Info())
-	level.Info(logger).Log("[flb-go]", "provided parameter", "URL", conf.clientConfig.URL)
-	level.Info(logger).Log("[flb-go]", "provided parameter", "TenantID", conf.clientConfig.TenantID)
-	level.Info(logger).Log("[flb-go]", "provided parameter", "BatchWait", conf.clientConfig.BatchWait)
-	level.Info(logger).Log("[flb-go]", "provided parameter", "BatchSize", conf.clientConfig.BatchSize)
-	level.Info(logger).Log("[flb-go]", "provided parameter", "Labels", conf.clientConfig.ExternalLabels)
-	level.Info(logger).Log("[flb-go]", "provided parameter", "LogLevel", conf.logLevel)
-	level.Info(logger).Log("[flb-go]", "provided parameter", "AutoKubernetesLabels", conf.autoKubernetesLabels)
-	level.Info(logger).Log("[flb-go]", "provided parameter", "RemoveKeys", fmt.Sprintf("%+v", conf.removeKeys))
-	level.Info(logger).Log("[flb-go]", "provided parameter", "LabelKeys", fmt.Sprintf("%+v", conf.labelKeys))
-	level.Info(logger).Log("[flb-go]", "provided parameter", "LineFormat", conf.lineFormat)
-	level.Info(logger).Log("[flb-go]", "provided parameter", "DropSingleKey", conf.dropSingleKey)
-	level.Info(logger).Log("[flb-go]", "provided parameter", "LabelMapPath", fmt.Sprintf("%+v", conf.labelMap))
-
-	plugin, err = newPlugin(conf, logger)
+	paramLogger := log.With(logger, "[flb-go]", "provided parameter")
+	level.Info(paramLogger).Log("URL", conf.clientConfig.URL)
+	level.Info(paramLogger).Log("TenantID", conf.clientConfig.TenantID)
+	level.Info(paramLogger).Log("BatchWait", conf.clientConfig.BatchWait)
+	level.Info(paramLogger).Log("BatchSize", conf.clientConfig.BatchSize)
+	level.Info(paramLogger).Log("Labels", conf.clientConfig.ExternalLabels)
+	level.Info(paramLogger).Log("LogLevel", conf.logLevel.String())
+	level.Info(paramLogger).Log("AutoKubernetesLabels", conf.autoKubernetesLabels)
+	level.Info(paramLogger).Log("RemoveKeys", fmt.Sprintf("%+v", conf.removeKeys))
+	level.Info(paramLogger).Log("LabelKeys", fmt.Sprintf("%+v", conf.labelKeys))
+	level.Info(paramLogger).Log("LineFormat", conf.lineFormat)
+	level.Info(paramLogger).Log("DropSingleKey", conf.dropSingleKey)
+	level.Info(paramLogger).Log("LabelMapPath", fmt.Sprintf("%+v", conf.labelMap))
+
+	plugin, err := newPlugin(conf, logger)
 	if err != nil {
 		level.Error(logger).Log("newPlugin", err)
 		return output.FLB_ERROR
 	}
 
+	// register plugin instance, to be retrievable when sending logs
+	output.FLBPluginSetContext(ctx, plugin)
+	// remember plugin instance, required to cleanly dispose when fluent-bit is shutting down
+	plugins = append(plugins, plugin)
+
 	return output.FLB_OK
 }
 
-//export FLBPluginFlush
-func FLBPluginFlush(data unsafe.Pointer, length C.int, tag *C.char) int {
+//export FLBPluginFlushCtx
+func FLBPluginFlushCtx(ctx, data unsafe.Pointer, length C.int, _ *C.char) int {
+	plugin := output.FLBPluginGetContext(ctx).(*loki)
+	if plugin == nil {
+		level.Error(logger).Log("[flb-go]", "plugin not initialized")
+		return output.FLB_ERROR
+	}
+
 	var ret int
 	var ts interface{}
 	var record map[interface{}]interface{}
@@ -92,13 +110,13 @@ func FLBPluginFlush(data unsafe.Pointer, length C.int, tag *C.char) int {
 		case uint64:
 			timestamp = time.Unix(int64(t), 0)
 		default:
-			level.Warn(logger).Log("msg", "timestamp isn't known format. Use current time.")
+			level.Warn(plugin.logger).Log("msg", "timestamp isn't known format. Use current time.")
 			timestamp = time.Now()
 		}
 
 		err := plugin.sendRecord(record, timestamp)
 		if err != nil {
-			level.Error(logger).Log("msg", "error sending record to Loki", "error", err)
+			level.Error(plugin.logger).Log("msg", "error sending record to Loki", "error", err)
 			return output.FLB_ERROR
 		}
 	}
@@ -113,8 +131,10 @@ func FLBPluginFlush(data unsafe.Pointer, length C.int, tag *C.char) int {
 
 //export FLBPluginExit
 func FLBPluginExit() int {
-	if plugin.client != nil {
-		plugin.client.Stop()
+	for _, plugin := range plugins {
+		if plugin.client != nil {
+			plugin.client.Stop()
+		}
 	}
 	return output.FLB_OK
 }