diff --git a/src/cmd-build b/src/cmd-build
index acd1d423a8..73bfe66165 100755
--- a/src/cmd-build
+++ b/src/cmd-build
@@ -254,7 +254,11 @@ build_image() {
 
 if [ -n "${build_qemu}" ]; then
     img_qemu=${imageprefix}-qemu.qcow2
-    build_image
+    if [ "$arch" == "x86_64" ]; then
+        build_image
+    else
+        run_virtinstall "${tmprepo}" "${ref}" "${PWD}"/"${img_base}" --variant=cloud
+    fi
     /usr/lib/coreos-assembler/gf-platformid "$(pwd)"/"${img_base}" "$(pwd)"/"${img_qemu}" qemu
 fi