diff --git a/crates/bevy_window/Cargo.toml b/crates/bevy_window/Cargo.toml
index 2bc7df1db742b..65c98813ef35b 100644
--- a/crates/bevy_window/Cargo.toml
+++ b/crates/bevy_window/Cargo.toml
@@ -14,6 +14,7 @@ bevy_app = { path = "../bevy_app", version = "0.5.0" }
 bevy_math = { path = "../bevy_math", version = "0.5.0" }
 bevy_utils = { path = "../bevy_utils", version = "0.5.0" }
 raw-window-handle = "0.4.2"
+once_cell = "1.9.0"
 
 # other
 
diff --git a/crates/bevy_window/src/window.rs b/crates/bevy_window/src/window.rs
index 8ea6a02770a4e..17decba66801a 100644
--- a/crates/bevy_window/src/window.rs
+++ b/crates/bevy_window/src/window.rs
@@ -1,5 +1,6 @@
 use bevy_math::{DVec2, IVec2, Vec2};
 use bevy_utils::{tracing::warn, Uuid};
+use once_cell::sync::Lazy;
 use raw_window_handle::RawWindowHandle;
 
 #[derive(Copy, Clone, Debug, PartialEq, Eq, Hash)]
@@ -216,7 +217,7 @@ impl Window {
             resize_constraints: window_descriptor.resize_constraints,
             scale_factor_override: window_descriptor.scale_factor_override,
             backend_scale_factor: scale_factor,
-            title: window_descriptor.title.clone(),
+            title: window_descriptor.title_or_default().to_owned(),
             vsync: window_descriptor.vsync,
             resizable: window_descriptor.resizable,
             decorations: window_descriptor.decorations,
@@ -540,6 +541,7 @@ pub struct WindowDescriptor {
     pub position: Option<Vec2>,
     pub resize_constraints: WindowResizeConstraints,
     pub scale_factor_override: Option<f64>,
+    /// For reading, prefer title_or_default
     pub title: String,
     pub vsync: bool,
     pub resizable: bool,
@@ -559,10 +561,27 @@ pub struct WindowDescriptor {
     pub canvas: Option<String>,
 }
 
+static DEFAULT_WINDOW_TITLE: Lazy<String> = Lazy::new(|| {
+    std::env::current_exe()
+        .ok()
+        .and_then(|it| Some(format!("{} - bevy", it.file_stem()?.to_string_lossy())))
+        .unwrap_or_else(|| "bevy".to_string())
+});
+
+impl WindowDescriptor {
+    pub fn title_or_default(&self) -> &str {
+        if self.title.is_empty() {
+            &DEFAULT_WINDOW_TITLE
+        } else {
+            &self.title
+        }
+    }
+}
+
 impl Default for WindowDescriptor {
     fn default() -> Self {
         WindowDescriptor {
-            title: "bevy".to_string(),
+            title: "".to_string(),
             width: 1280.,
             height: 720.,
             position: None,
diff --git a/crates/bevy_winit/src/winit_windows.rs b/crates/bevy_winit/src/winit_windows.rs
index db4d58b997347..45e84f9e90594 100644
--- a/crates/bevy_winit/src/winit_windows.rs
+++ b/crates/bevy_winit/src/winit_windows.rs
@@ -103,7 +103,8 @@ impl WinitWindows {
             };
 
         #[allow(unused_mut)]
-        let mut winit_window_builder = winit_window_builder.with_title(&window_descriptor.title);
+        let mut winit_window_builder =
+            winit_window_builder.with_title(window_descriptor.title_or_default());
 
         #[cfg(target_arch = "wasm32")]
         {