diff --git a/dev/app/builtin/stories/search-box.stories.js b/dev/app/builtin/stories/search-box.stories.js
index 4af5b958f8..6620a421a7 100644
--- a/dev/app/builtin/stories/search-box.stories.js
+++ b/dev/app/builtin/stories/search-box.stories.js
@@ -20,6 +20,27 @@ export default () => {
         );
       })
     )
+    .add(
+      'with custom templates',
+      wrapWithHits(container => {
+        window.search.addWidget(
+          instantsearch.widgets.searchBox({
+            container,
+            placeholder: 'Search for products',
+            poweredBy: true,
+            magnifier: {
+              template: '<div class="ais-search-box--magnifier">🔍</div>',
+            },
+            reset: {
+              template: '<div class="ais-search-box--reset">✖️</div>',
+            },
+            templates: {
+              poweredBy: 'Algolia',
+            },
+          })
+        );
+      })
+    )
     .add(
       'search on enter',
       wrapWithHits(container => {
diff --git a/package.json b/package.json
index 0eb0150064..e49227f4cb 100644
--- a/package.json
+++ b/package.json
@@ -10,6 +10,7 @@
   "scripts": {
     "build": "./scripts/build.sh",
     "dev": "./scripts/dev.sh",
+    "dev-novel": "NODE_ENV=development webpack-dev-server --config dev/webpack.config.js",
     "doctoc": "doctoc --no-title --maxlevel 3 README.md CONTRIBUTING.md",
     "lint": "npm run lint:js && npm run lint:css",
     "lint:js": "eslint .",
diff --git a/src/widgets/search-box/__tests__/search-box-test.js b/src/widgets/search-box/__tests__/search-box-test.js
index 5b522be16e..da82721c32 100644
--- a/src/widgets/search-box/__tests__/search-box-test.js
+++ b/src/widgets/search-box/__tests__/search-box-test.js
@@ -221,7 +221,7 @@ describe('searchBox()', () => {
       widget.init(defaultInitOptions);
 
       // Then
-      expect($('button[type="reset"]')[0].style.display).toBe('none');
+      expect($('.ais-search-box--reset-wrapper')[0].style.display).toBe('none');
     });
 
     it('should be shown when there is a query', () => {
@@ -233,7 +233,9 @@ describe('searchBox()', () => {
       simulateInputEvent('test', 'tes', widget, helper, state, container);
 
       // Then
-      expect($('button[type="reset"]')[0].style.display).toBe('block');
+      expect($('.ais-search-box--reset-wrapper')[0].style.display).toBe(
+        'block'
+      );
     });
 
     it('should clear the query', () => {
@@ -243,7 +245,7 @@ describe('searchBox()', () => {
       simulateInputEvent('test', 'tes', widget, helper, state, container);
 
       // When
-      $('button[type="reset"]')[0].click();
+      $('.ais-search-box--reset-wrapper')[0].click();
 
       // Then
       expect(helper.setQuery.called).toBe(true);
@@ -277,7 +279,7 @@ describe('searchBox()', () => {
       widget.init(defaultInitOptions);
 
       // Then
-      expect($('button[type="reset"]').length).toEqual(0);
+      expect($('.ais-search-box--reset-wrapper').length).toEqual(0);
     });
   });
 
diff --git a/src/widgets/search-box/search-box.js b/src/widgets/search-box/search-box.js
index 7634bad13e..fd5ea613be 100644
--- a/src/widgets/search-box/search-box.js
+++ b/src/widgets/search-box/search-box.js
@@ -114,15 +114,12 @@ const renderer = ({
   }
 
   if (reset) {
-    const resetButtonContainer =
-      containerNode.tagName === 'INPUT'
-        ? containerNode.parentNode
-        : containerNode;
-
+    const resetBtnSelector = `.${cx(bem('reset-wrapper'))}`;
     // hide reset button when there is no query
-    const resetButton = resetButtonContainer.querySelector(
-      'button[type="reset"]'
-    );
+    const resetButton =
+      containerNode.tagName === 'INPUT'
+        ? containerNode.parentNode.querySelector(resetBtnSelector)
+        : containerNode.querySelector(resetBtnSelector);
     resetButton.style.display = query && query.trim() ? 'block' : 'none';
   }
 };
@@ -336,6 +333,16 @@ function addDefaultAttributesToInput(placeholder, input, query, cssClasses) {
   CSSClassesToAdd.forEach(cssClass => input.classList.add(cssClass));
 }
 
+/**
+ * Adds a reset element in the searchbox widget. When this reset element is clicked on
+ * it should reset the query.
+ * @private
+ * @param {HTMLElement} input the DOM node of the input of the searchbox
+ * @param {object} reset the user options (cssClasses and template)
+ * @param {object} $2 the default templates
+ * @param {function} clearFunction function called when the element is activated (clicked)
+ * @returns {undefined} returns nothing
+ */
 function addReset(input, reset, { reset: resetTemplate }, clearFunction) {
   reset = {
     cssClasses: {},
@@ -348,7 +355,7 @@ function addReset(input, reset, { reset: resetTemplate }, clearFunction) {
     cssClasses: resetCSSClasses,
   });
 
-  const htmlNode = createNodeFromString(stringNode);
+  const htmlNode = createNodeFromString(stringNode, cx(bem('reset-wrapper')));
   input.parentNode.appendChild(htmlNode);
 
   htmlNode.addEventListener('click', event => {
@@ -357,6 +364,14 @@ function addReset(input, reset, { reset: resetTemplate }, clearFunction) {
   });
 }
 
+/**
+ * Adds a magnifying glass in the searchbox widget
+ * @private
+ * @param {HTMLElement} input the DOM node of the input of the searchbox
+ * @param {object} magnifier the user options (cssClasses and template)
+ * @param {object} $2 the default templates
+ * @returns {undefined} returns nothing
+ */
 function addMagnifier(input, magnifier, { magnifier: magnifierTemplate }) {
   magnifier = {
     cssClasses: {},
@@ -371,10 +386,21 @@ function addMagnifier(input, magnifier, { magnifier: magnifierTemplate }) {
     cssClasses: magnifierCSSClasses,
   });
 
-  const htmlNode = createNodeFromString(stringNode);
+  const htmlNode = createNodeFromString(
+    stringNode,
+    cx(bem('magnifier-wrapper'))
+  );
   input.parentNode.appendChild(htmlNode);
 }
 
+/**
+ * Adds a powered by in the searchbox widget
+ * @private
+ * @param {HTMLElement} input the DOM node of the input of the searchbox
+ * @param {object} poweredBy the user options (cssClasses and template)
+ * @param {object} templates the default templates
+ * @returns {undefined} returns nothing
+ */
 function addPoweredBy(input, poweredBy, templates) {
   // Default values
   poweredBy = {
@@ -408,9 +434,9 @@ function addPoweredBy(input, poweredBy, templates) {
 
 // Crossbrowser way to create a DOM node from a string. We wrap in
 // a `span` to make sure we have one and only one node.
-function createNodeFromString(stringNode) {
+function createNodeFromString(stringNode, rootClassname = '') {
   const tmpNode = document.createElement('div');
-  tmpNode.innerHTML = `<span>${stringNode.trim()}</span>`;
+  tmpNode.innerHTML = `<span class="${rootClassname}">${stringNode.trim()}</span>`;
   return tmpNode.firstChild;
 }