diff --git a/README.md b/README.md
index b0c8f18329..c70abcb2e5 100644
--- a/README.md
+++ b/README.md
@@ -27,7 +27,7 @@ API is unstable. We welcome any idea.
 
 ```js
 var instantsearch = require('instantsearch.js');
-var search = new instantsearch.InstantSearch(appId, apiKey, indexName);
+var search = instantsearch(appId, apiKey, indexName);
 
 // add a widget
 search.addWidget(
diff --git a/example/app.js b/example/app.js
index 51b3e210f4..6718bb6c63 100644
--- a/example/app.js
+++ b/example/app.js
@@ -2,7 +2,7 @@ require('./style.css');
 
 var instantsearch = require('../');
 
-var search = new instantsearch.InstantSearch(
+var search = instantsearch(
   'latency',
   '6be0576ff61c053d5f9a3225e2a90f76',
   'instant_search'
diff --git a/index.js b/index.js
index 06aeba9cd6..a1c22c1991 100644
--- a/index.js
+++ b/index.js
@@ -1,13 +1,17 @@
-module.exports = {
-  InstantSearch: require('./lib/InstantSearch'),
-  widgets: {
-    hits: require('./widgets/hits'),
-    indexSelector: require('./widgets/index-selector'),
-    menu: require('./widgets/menu'),
-    refinementList: require('./widgets/refinement-list'),
-    pagination: require('./widgets/pagination'),
-    searchBox: require('./widgets/search-box'),
-    stats: require('./widgets/stats'),
-    toggle: require('./widgets/toggle')
-  }
+var toFactory = require('to-factory');
+
+var InstantSearch = require('./lib/InstantSearch');
+var instantsearch = toFactory(InstantSearch);
+
+instantsearch.widgets = {
+  hits: require('./widgets/hits'),
+  indexSelector: require('./widgets/index-selector'),
+  menu: require('./widgets/menu'),
+  refinementList: require('./widgets/refinement-list'),
+  pagination: require('./widgets/pagination'),
+  searchBox: require('./widgets/search-box'),
+  stats: require('./widgets/stats'),
+  toggle: require('./widgets/toggle')
 };
+
+module.exports = instantsearch;
diff --git a/package.json b/package.json
index 1406a27770..ac5bf71bdf 100644
--- a/package.json
+++ b/package.json
@@ -50,7 +50,8 @@
     "hogan.js": "3.0.2",
     "lodash": "3.10.1",
     "raw-loader": "0.5.1",
-    "react": "0.13.3"
+    "react": "0.13.3",
+    "to-factory": "1.0.0"
   },
   "license": "MIT"
 }