diff --git a/packages/e2e-tests/specs/experiments/post-editor-template-mode.test.js b/packages/e2e-tests/specs/experiments/post-editor-template-mode.test.js
index b2122c946d3fb..1135441dfbad5 100644
--- a/packages/e2e-tests/specs/experiments/post-editor-template-mode.test.js
+++ b/packages/e2e-tests/specs/experiments/post-editor-template-mode.test.js
@@ -35,6 +35,8 @@ const disableTemplateWelcomeGuide = async () => {
 };
 
 const switchToTemplateMode = async () => {
+	await disableTemplateWelcomeGuide();
+
 	// Switch to template mode.
 	await openDocumentSettingsSidebar();
 	await openSidebarPanelWithTitle( 'Template' );
@@ -52,11 +54,11 @@ const switchToTemplateMode = async () => {
 		( el ) => el.innerText
 	);
 	expect( title ).toContain( 'About\n' );
-
-	await disableTemplateWelcomeGuide();
 };
 
 const createNewTemplate = async ( templateName ) => {
+	await disableTemplateWelcomeGuide();
+
 	// Create a new custom template.
 	await openDocumentSettingsSidebar();
 	await openSidebarPanelWithTitle( 'Template' );
@@ -76,8 +78,6 @@ const createNewTemplate = async ( templateName ) => {
 	await page.waitForXPath(
 		'//*[contains(@class, "components-snackbar")]/*[text()="Custom template created. You\'re in template mode now."]'
 	);
-
-	await disableTemplateWelcomeGuide();
 };
 
 describe( 'Post Editor Template mode', () => {
diff --git a/packages/edit-post/src/store/actions.js b/packages/edit-post/src/store/actions.js
index e375eea24b06e..82cf59d9b757e 100644
--- a/packages/edit-post/src/store/actions.js
+++ b/packages/edit-post/src/store/actions.js
@@ -496,12 +496,20 @@ export function* __unstableSwitchToTemplateMode( template ) {
 
 	yield setIsEditingTemplate( true );
 
-	const message = !! template
-		? __( "Custom template created. You're in template mode now." )
-		: __(
-				'Editing template. Changes made here affect all posts and pages that use the template.'
-		  );
-	yield controls.dispatch( noticesStore, 'createSuccessNotice', message, {
-		type: 'snackbar',
-	} );
+	const isWelcomeGuideActive = yield controls.select(
+		'core/edit-post',
+		'isFeatureActive',
+		'welcomeGuideTemplate'
+	);
+
+	if ( ! isWelcomeGuideActive ) {
+		const message = !! template
+			? __( "Custom template created. You're in template mode now." )
+			: __(
+					'Editing template. Changes made here affect all posts and pages that use the template.'
+			  );
+		yield controls.dispatch( noticesStore, 'createSuccessNotice', message, {
+			type: 'snackbar',
+		} );
+	}
 }