diff --git a/packages/editor/src/components/post-publish-panel/maybe-post-format-panel.js b/packages/editor/src/components/post-publish-panel/maybe-post-format-panel.js
index b6c301944f7bae..e91671ab2bae4f 100644
--- a/packages/editor/src/components/post-publish-panel/maybe-post-format-panel.js
+++ b/packages/editor/src/components/post-publish-panel/maybe-post-format-panel.js
@@ -26,11 +26,11 @@ const PostFormatPanel = ( { suggestion, onUpdatePostFormat } ) => <PanelBody ini
 		__( 'Add a post format' )
 	}</span>,
 ] } >
-	<p> { __( 'Your theme will be able to use them to display content differently.' ) } </p>
+	<p> { __( 'Your theme uses post formats -- styling tweaks that complement different kinds of content.' ) } </p>
 	<p>
-		{ __( 'It looks like this post could use the following format type: ' ) }
+		{ __( 'The ' ) }
 		<PostFormatSuggested suggestion={ suggestion } onUpdatePostFormat={ onUpdatePostFormat } />
-		.
+		{ __( ' format would be great for this post.' ) }
 	</p>
 </PanelBody>;
 
diff --git a/packages/editor/src/components/post-publish-panel/maybe-tags-panel.js b/packages/editor/src/components/post-publish-panel/maybe-tags-panel.js
index 02609a2f2719ad..1690d433db8195 100644
--- a/packages/editor/src/components/post-publish-panel/maybe-tags-panel.js
+++ b/packages/editor/src/components/post-publish-panel/maybe-tags-panel.js
@@ -15,7 +15,7 @@ const TagsPanel = () => <PanelBody initialOpen={ false } title={ [
 		__( 'Add tags to your post' )
 	}</span>,
 ] }>
-	<p> { __( 'This will help readers find your posts.' ) } </p>
+	<p> { __( "Enter a few words that describe your post's subject to help interested readers find it." ) } </p>
 	<FlatTermSelector slug={ 'post_tag' } />
 </PanelBody>;